UX Research and Tech Consultancy

Alongside clinical practice, I work with startups and digital product teams as a UX researcher and consultant. Psychology and product are closer than they look. The questions are the same: what does this person actually need, how do they make decisions under uncertainty, what gets in their way.

What I do for tech companies

• UX research. Qualitative and quantitative studies for founders, product managers, and UX teams. Multi-market international environments.
• Founder and team advisory. Applied psychology for product decisions, user understanding, hiring, and team dynamics.
• Employee mental health. Advising tech companies on supporting employees through high-pressure work, particularly in AI and fast-paced startups.
• Product reviews from a psychological perspective. Especially relevant for products in mental health, wellbeing, and AI-human interaction.

Background

I have worked as a freelance UX researcher with startups and digital services since 2020, including in-house UX research at an AI-focused B2B2C startup. My research toolkit is grounded in twenty years of academic work in human memory, attachment, and neuroscience, with formal training in observational, quantitative, and case-study methods.

If you are a founder, head of product, or head of people thinking about a piece of research or an advisory engagement, get in touch with a one-paragraph brief.